1. Introduction

Inside Data (Pty) Ltd (“Inside Data”, “we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://insidedata.co.za (the “Website”), interact with us, or use our services.

We comply with applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa, and where applicable, the General Data Protection Regulation (GDPR) of the European Union.

By using this Website, you consent to the data practices described in this policy.

2. Definitions

Personal Information: Information that identifies or could reasonably identify you.

Data Subject: The individual whose personal information is being processed.

Processing: Any operation performed on personal information (collection, storage, use, dissemination, etc.).

Responsible Party: Inside Data, which determines the purpose and means of processing personal information.

3. Information We Collect

3.1. Information You Provide Voluntarily

When you interact with us, we may collect personal information that you voluntarily provide through:

• Contact forms
• Newsletter subscriptions
• Account registrations (if applicable)
• Service inquiries
• Direct communication (emails, calls)

Information may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Any other information you choose to provide
  
  

3.2. Information Collected Automatically

When you visit our Website, we may automatically collect certain information, including:

• IP address
• Device type and identifiers
• Browser type and version
• Operating system
• Referring site URL
• Pages visited on our Website
• Time and date of your visit
• Clickstream data

This information helps us improve our Website, understand user behaviour, and enhance our services.

4. How We Use Your Information

We process your personal information to:

• Provide and improve our services
• Respond to your inquiries and provide customer support
• Communicate with you regarding updates, offers, and news (where you have provided consent)
• Personalise your experience on our Website
• Monitor and analyse usage patterns and trends
• Detect, prevent, and address security or technical issues
• Comply with legal obligations and enforce our legal rights
  
  

5. Legal Basis for Processing

We process personal information based on the following legal grounds:

• Consent: Where you have given clear consent.
• Contractual necessity: To perform a contract with you or take steps at your request before entering a contract.
• Compliance with legal obligations: To comply with applicable laws.
• Legitimate interests: To pursue our legitimate business interests, provided they are not overridden by your rights.
  
  

6. Sharing of Personal Information

We do not sell your personal information.

We may share your information with:

Service providers: Third-party vendors who provide services on our behalf (e.g., hosting, analytics, email delivery), bound by confidentiality obligations.

Legal authorities: If required to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

Business transfers: In connection with a merger, acquisition, or sale of our business or assets (with notice to you where required).

7. International Data Transfers

If we transfer personal information outside South Africa, we ensure that appropriate safeguards are in place to protect your information, in compliance with POPIA and, where applicable, GDPR.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against:

• Unauthorised access
• Loss
• Theft
• Misuse
• Disclosure
• Alteration
• Destruction

However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, regulatory, tax, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

When we no longer need your personal information, we securely delete or anonymise it.

10. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to:

• Enable basic Website functions
• Analyse Website usage and improve performance
• Personalise content and user experience
• Serve targeted advertisements (if applicable)

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may affect Website functionality.

For more information, please review our Cookie Policy.

11. Your Rights

Under POPIA (and GDPR, if applicable), you may have the following rights regarding your personal information:

• Right to access: Request a copy of your personal information.
• Right to rectification: Request correction of inaccurate or incomplete information.
• Right to erasure: Request deletion of your personal information under certain circumstances.
• Right to object: Object to the processing of your information for specific purposes.
• Right to restrict processing: Request that we limit the processing of your personal information.
• Right to data portability: Request transfer of your personal information to another party (where applicable).
• · Right to lodge a complaint: Submit a complaint to the Information Regulator of South Africa.

To exercise your rights, please contact us using the details in Section 13.

12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to read their privacy policies.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

InsideData (Pty) Ltd
Email: incident@insidedata.co.za
Website: https://insidedata.co.za

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. We will post the updated version on our Website with a revised “Effective Date.” and we encourage you to review this policy periodically