Variable Data Printing
Our Variable Data Printing (VDP) combines workflow automation with high personalisation, allowing you to seamlessly integrate transactional data with promotional messaging. From payslips and statements to marketing materials, we handle all your essential communications, helping you make a lasting impression on your customers.
What is Variable Data Printing?
Variable Data Printing is a digital process that enables you to create customised, individualised direct mail pieces in a single run.
By automating personalisation, VDP allows you to reach your audience effectively without the time-consuming task of individually customising each piece.
With over 15 years in VDP and ISO 9002 – 2015 compliance, InsideData offers expert solutions tailored to your business needs.
Why Choose InsideData?
InsideData’s technology automates the VDP process with flexible, scalable personalisation. Our VDP software allows you to customise designs and variables, making it easy to create data-driven campaigns using simple data inputs like spreadsheets or databases.
Harness your customer data to personalise each communication with:
Geographic Data: Tailor visuals based on the recipient’s region, community, or street.
Demographic Data: Adjust content by age, gender, home type, occupation, or income.
Behavioral Data: Reference recent purchases, cross-sell, or upsell based on buying patterns.
Psychographic Data: Craft messages that align with your audience’s interests and values.
With a turnaround time as short as 12 hours, InsideData ensures your messages reach your audience efficiently and effectively.
What We Can Do for you
InsideData’s VDP services cater to a broad range of communication needs, including:
Financial Documents: Statements, invoices, bills (daily to quarterly)
HR and Payroll: Payslips and term expiry notifications
Legal Compliance: Tax forms (IT3B, IT3C, IRP5) and registered legal notices
Customer Updates: Benefit updates, annual policy info, and more
Promotional Materials: Enhance your marketing efforts with customised messaging
