Barcode Technology

Our attention to detail, even in the acquisition and use of our technology, is what sets us apart. Focusing on advancing our barcode technology, we have the facility to handle all mailing requirements.

This renders flexibility to insert newsletters via selective inserting processes. This is extended to specific inserts per various regions (e.g. contract renewals, special promotions, and FICA notifications, to name a few). You can pre-determine the region, the distribution split as well as the respective quanitities per distribution set.

Choose between traditional OMR (Optical Mark Recognition) or contemporary barcode technology, called OCR (Optical Character Recognition). These methods are used to direct automated mailing machines to open, insert the correct quantity and close envelopes per individual client. The machines also fold and insert various types and sizes of documents and guarantee full data integrity.


What is the difference between OMR and OCR?

OMR (Optical Mark Recognition) and OCR (Optical Character Recognition) are two methods of getting information from paper into a digital format. Although both seem to work in similar ways, there is a major difference between OMR and OCR. The responsibility of OMR is only to tell whether a mark is present or not in a predetermined area. OCR also detects the presence of marks but it also needs to determine what that mark is. It is usually limited to a single language to limit the possible characters and enhance the accuracy.

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How do they work?

 The primary purpose of OCR is to eliminate the need to re-encode a document that has already been printed. OCR takes an image of a printed document, attempts to recognize all the characters on a page, then string the characters together into an editable document that can then be edited in a word processor and mostly resembles the original document. It significantly reduces the effort needed to recreate the document. In comparison, the main use of OMR is in tabulating or evaluating data from a large number of documents. OMR is also used to tabulate data from census or surveys using the same method. OMR is much faster compared to doing it by hand since the machine can process a sheet in an instant.


In OMR, a light is shone into the predetermined spaces. If a mark is present, the paper would have less reflected light than if there was none. With OCR, The image of the page is scanned into an image. The individual marks on the page are then evaluated separately and compared to the known character shapes.


Why do we use this technology?

Not only is this used to insert printed material into envelopes, but combined with the latest high-technology industry leading Mailing Machines <link to MAILING>, InsideData offers you tracking options for your posted elements. Controlling the procedure from insertion, through despatch to delivery and reporting, you can gain access to the tracking material at any given time - know the percentage of successful deliveries throughout your mailing cycle. Included in this is our sophisticated PAMMS <link to PAMMS> procedure that allows you to determine the success rate of your communication and determine ROI.